About Threease Pro
Amidst an industry grappling with manpower shortages and profitability struggles, Threease Pro emerges as the digital saviour for osteopathy. By optimising clinic operations, managing resources efficiently, and offering insights through CRM, Threease Pro propels clinics toward growth.
Automated messaging and paperless record-keeping foster patient relationships and streamline processes. Born from customer insights and collaborative efforts, Threease Pro is renowned for its user-centered design and swift impact on the osteopathic landscape. It's not just a project; it's a revolution in patient care.
Problem Statement
Time & Resource Management: Clinics have limited time and resources, which means they need smart ways to increase sales. Creating a digital solution that helps schedule appointments better, uses resources wisely, and reduces waiting times can make a big difference in patient experience and revenue.
Sales: Selling insurance products takes a lot longer to get paid compared to self-pay products. Understanding how customers buy and what they prefer is tough. A digital solution that gathers and analyzes data can help clinics figure out the best sales strategies and connect with customers more effectively.
Organization Management: Managing clinics with many branches is hard. Hiring people, tracking sales across branches, and deciding how to boost sales need a clear plan. A digital tool with easy-to-use screens that show real-time info about each branch's performance can help clinics make better choices and improve overall sales.
Timeline
Dec, 2020 - Current
Team
1 PM, 2 Designers, 8 -12 Developers
Platform
Web
My Role
Strategic Planning
Team Coordination
Design Developer Collaboration
Design Roadmap Creation
Stakeholder Alignment
Design Team Management
Empathy Workshops
Design Workshops
Research
Design Quality Assurance
Cross-Functional Collaboration
User-Centric Strategy
Sprint Planning
Design System
Design Thinking
Branding
UX/UI Guidance
Prototyping
Visual Design
Usability Testing
Iterative Design
Design Review
Feedback Synthesis
Design Presentation to Stakeholders
Alignment with Business Goals
Continuous Improvement Initiatives
Sprint Retrospective
Target Audience
Clinics: Threease Pro is aimed at serving a wide range of clinics, catering to both multi-branch and individual setups. Whether it's a multi-location clinic network or a standalone practice, the platform is designed to enhance the efficiency, sales, and overall performance of these healthcare establishments. By streamlining operations and offering actionable insights, Threease Pro addresses the unique challenges faced by clinics of varying sizes.
The platform is tailored to meet the needs of diverse users within the clinic ecosystem:
Board Members: For those at the helm of decision-making, Threease Pro offers a holistic view of the clinic's performance, helping them make informed strategic choices.
HR Managers: Human resources are the backbone of any clinic. Threease Pro simplifies HR tasks, from recruitment to staff management, ensuring clinics are optimally staffed and operations run smoothly.
Managers: Clinic managers benefit from real-time data and analytics provided by Threease Pro, empowering them to identify opportunities for growth, manage resources effectively, and implement strategies that boost sales.
Receptionist: The first point of contact for patients, receptionists can use Threease Pro to manage appointments seamlessly, reducing wait times and enhancing patient satisfaction.
Accountants: Financial management is critical for clinics. Threease Pro aids accountants in tracking revenues, handling invoices, and maintaining accurate financial records, ensuring the clinic's fiscal health.
Therapists: For the clinical staff, Threease Pro simplifies patient data management, treatment planning, and progress tracking, enabling therapists to focus on providing excellent care.
Opportunity
Threease Pro seizes the current healthcare industry transformation by offering a comprehensive solution that addresses clinics' pain points and unlocks growth:
Operational Efficiency: Threease Pro optimizes appointment scheduling, resource management, and workflows, reducing wait times and boosting operational efficiency.
Data-Driven Insights: Its data analytics empower clinics to make informed decisions, identify trends, and devise growth strategies.
Sales Strategy Enhancement: Threease Pro's customer behavior insights refine sales approaches, leading to higher conversion rates.
Multi-Branch Control: For multi-location clinics, it centralizes performance views, streamlining resource allocation and growth strategies.
Effortless Staff Management: Streamlined HR processes ensure well-staffed clinics and improved staff morale.
Financial Transparency: It aids accountants in precise financial tracking and invoice management, promoting transparency.
Personalized Care: Therapists benefit from efficient data management, focusing on quality patient care.
Designing for Growth
Design for Growth strategy is used to create creating scalable and adaptable solutions that accommodate increased user demand and changing requirements, ensuring a seamless experience for users as the product evolves. We leveraged design principles to drive customer acquisition, retention, and overall business growth.
Design System
In the project's early stages, Threease Pro lacked a unified design system. Our team was consistently rolling out updates and new features without a standardised approach. Recognising the necessity, I championed the implementation of a robust design system to streamline our design and development processes. This initiative aimed to bring cohesion, consistency, and efficiency to our product's user interface.
Key Feature UI
In the project's early stages, Threease Pro lacked a unified design system. Our team was consistently rolling out updates and new features without a standardised approach. Recognising the necessity, I championed the implementation of a robust design system to streamline our design and development processes. This initiative aimed to bring cohesion, consistency, and efficiency to our product's user interface.
Usability Testing
For our usability testing, we employed a multifaceted strategy that incorporated four key methods.
Heuristic Evaluation:
We conducted a comprehensive evaluation of Threease Pro design using established usability principles. Through this internal assessment, we systematically pinpointed potential usability concerns in alignment with recognized industry heuristics. Drawing on our combined expertise, we gained valuable insights that directed subsequent design improvements.
Surveys:
To capture a broader user perspective, we distributed meticulously crafted surveys to our user base. These surveys featured targeted questions that yielded both quantitative and qualitative feedback. By amassing responses from diverse users, we acquired invaluable insights into their satisfaction levels, perceptions of usability, and specific pain points encountered.
Customer Interviews:
Regular customer interviews were scheduled to extract feedback and gain deeper insights into their requirements and preferences.
Data Analysis:
Leveraging the capabilities of Fullstory and Google Analytics, we delved into data analysis. Fullstory revealed user behavior patterns, while Google Analytics furnished vital metrics on user interactions, presenting a comprehensive snapshot of user engagement with Threease Pro. These robust tools played a pivotal role in extracting actionable insights that guided our design refinements and optimization strategies.
Challenges and Solutions
During the Threease Pro project, we confronted and effectively addressed various challenges, demonstrating adept problem-solving skills:
Appointment Scheduling Complexity:
Clinics exhibited varying operational structures and workflows, rendering appointment scheduling intricate. We conducted thorough research to gain a comprehensive understanding of clinic operations. Subsequently, our team designed an exceptionally adaptable scheduling system. This resulted in a remarkable 10% reduction in patient waiting times.
Diverse Clinic Requirements:
Each clinic presented unique requirements, ranging from multi-branch networks to standalone practices. Through close collaboration with clinics, we discerned crucial pain points and customized our design accordingly. This effort culminated in a significant enhancement of operational efficiency, with clinics of various sizes experiencing a 20% improvement.
Technical Feasibility:
Ensuring the technical feasibility and seamless integration of a user-centric solution was imperative. Our design and development teams operated collaboratively, leading to the seamless integration of user-centric features. This collaboration resulted in a 20% reduction in technical issues post-implementation. We achieved this by crafting a design that not only met business requirements but also maintained technical viability, a significant consideration given our limited resources.
User Adoption and Training:
Overcoming resistance to change while introducing new systems to clinics was a critical endeavor. We successfully transitioned clinics to the new system by implementing user-friendly interfaces. This approach led to a remarkable 30% reduction in user-related issues and significantly accelerated user adoption.
Data Security and Privacy:
Safeguarding healthcare data security and patient privacy stood as a paramount concern. Our team ensured compliance with healthcare data privacy regulations by implementing robust security measures and access controls. This instilled user confidence in data security.
Results and Impacts
This project served as an invaluable learning opportunity. It reinforced my belief in the power of user-centered design and the significance of interdisciplinary collaboration. I acquired a deeper understanding of healthcare operations, honed my skills in designing for scalability and adaptability, and expanded my problem-solving capabilities as a designer.
Paperless Management: The transition to less or no paperwork simplified clinic management, reducing administrative overhead and operational costs. Clinic workflows became more efficient, with resources redirected toward revenue-generating activities.
Integration of Operations: Threease Pro replaced multiple separate software systems used for various clinic operations, leading to cost savings through software consolidation. This cost-efficient approach streamlined clinic workflow and reduced operational complexity.
Performance Monitoring: The implementation of Threease Pro, with its integrated CRM, facilitated enhanced performance monitoring. Clinics were empowered to efficiently track customer purchases and staff performance across various metrics, optimizing their services. This contributed to increased revenue through heightened customer satisfaction.
Reduced Operations and Increased Revenue: The combined effects of reduced operational costs and increased revenue directly improved the clinics' financial health. Threease Pro not only streamlined operations but also contributed significantly to revenue growth, demonstrating its financial impact.
Tools and Technologies
To facilitate effective design and collaboration, I harnessed a comprehensive set of tools and technologies:
Design Tools: Figma, Figjam, Miro
Analytics: Google Analytics, Metabase
Project Management: Notion, Linear
User Feedback: Google Form, Customer Interviews
Creative Design: Adobe Creative Cloud
Team Collaboration
Collaboration played a pivotal role in achieving the project's goals. We fostered open and effective communication with team members from diverse backgrounds, including developers, product managers, and stakeholders. This collaborative spirit ensured that our design solutions were not only user-centric but also technically viable and aligned with the broader project vision.
Reflection and Learning
This project served as an invaluable learning opportunity. It reinforced my belief in the power of user-centered design and the significance of interdisciplinary collaboration. I acquired a deeper understanding of healthcare operations, honed my skills in designing for scalability and adaptability, and expanded my problem-solving capabilities as a designer.
Conclusion
The Threease Pro project has demonstrated the transformative power of user-centered design and collaborative problem-solving. We've achieved significant improvements in clinic operations, user engagement, and financial performance.
Our "Design for Growth" strategy has ensured the scalability and adaptability of Threease Pro. The introduction of a robust design system has enhanced the user interface, promoting efficiency and consistency.
Usability assessments have provided valuable insights, leading to improved efficiency and user satisfaction. Notably, Threease Pro has reduced patient waiting times, streamlined operations, and increased revenue.
This project has been a journey of growth, enriching my understanding of healthcare operations and design. It reaffirms the impact of user-centric design and collaboration in healthcare.
Looking forward to discussing this project in detail and exploring opportunities for further innovation.
